Universal Zenith Creative Group (UZC) has entered into a long-term cooperation agreement with Japanese Dentsu Group to jointly promote Toyota's brand digital transformation. This collaboration established a "Tokyo-Los Angeles" dual-headquarters working model, bringing together UZC's digital technology experts and Dentsu's traditional advertising elites to form an innovative team with complementary advantages. The project focuses on Toyota's electrification strategy, creating the "Future of Mobility" themed brand campaign that showcases the brand's innovation achievements in sustainable transportation through digital storytelling.

The cooperation project innovatively adopted an "agile development" workflow, applying iterative software development thinking to advertising creative production. The joint team conducts weekly creative reviews and data evaluations to rapidly optimize communication strategies. Regarding content creation, the team developed a series of virtual reality experience content, allowing consumers to immersively experience Toyota's latest electric models. Meanwhile, for Japan's unique cultural context, the team created distinctive content blending traditional and modern elements, maintaining the brand's international perspective while reflecting local characteristics.

UZC contributed its advanced marketing technology stack to this collaboration, including customer data platforms and marketing automation tools. The application of these technologies enables end-to-end digital management from brand awareness to purchase conversion. Through precise user profiling and personalized content delivery, the project significantly enhanced Toyota's brand favorability among young consumer groups, setting an industry benchmark for traditional automotive brands' digital transformation.