Universal Zenith Creative Group (UZC) has established a deep cooperation with the internationally renowned advertising group Ogilvy to conduct a comprehensive brand upgrade for Unilever's personal care product series. This collaboration focuses on brand rejuvenation, redefining brand value propositions through the deep integration of digital storytelling and sustainable development concepts. The joint creative team established dual creative centers in London and Amsterdam, combining Ogilvy's creative strengths in traditional advertising with UZC's professional expertise in digital marketing.

At the implementation level, the team developed the "Real Beauty" themed advertising campaign, disseminated through multiple channels including social media short videos and interactive websites. The creative content particularly emphasizes the brand's efforts in sustainable raw material sourcing and eco-friendly packaging, skillfully combining product functional appeals with environmental protection concepts. UZC contributed its proprietary consumer insight analysis system, using big data analysis to accurately grasp the values and media usage habits of Generation Z consumers, providing data support for creative strategies.

The project also innovatively adopted augmented reality technology to develop a virtual product experience platform. Consumers can scan product packaging with their phones to view stories about ingredient sourcing and production processes. This transparent communication approach significantly enhanced consumer trust in the brand. During the cooperation period, brand favorability in key markets increased by 35%, social media interactions grew by over 200%, successfully achieving modern transformation of the brand image.