Universal Zenith Creative Group (UZC) has established a deep cooperation with global advertising giant TBWA to jointly manage the global launch campaign for Apple's latest product series. This collaboration established an "Innovation Workshop" working model that combines UZC's digital marketing expertise with TBWA's disruptive creative methodology, creating a comprehensive market promotion system. The joint team set up a temporary studio at Apple's Cupertino headquarters, maintaining synchronous collaboration with the product development team to ensure perfect alignment between marketing creativity and product features.

At the implementation level, UZC led the development of an augmented reality-based interactive experience platform, allowing consumers to preview new product features through their phones. Meanwhile, the team created a series of minimalist-style visual content continuing Apple's consistent design aesthetics. Tailoring strategies to different market characteristics, the joint team developed differentiated media placement strategies: focusing on social media buzz marketing in North America, in-depth coverage in high-end magazines in Europe, and creative content distribution on short video platforms in Asia.

A notable aspect of the project is the real-time data monitoring system introduced by UZC. This system tracks performance data of advertising activities worldwide and automatically optimizes placement strategies through machine learning algorithms. During the first week of the campaign, the system completed over 200 strategy adjustments, ensuring optimal allocation of advertising resources. This data-driven refined operation helped the new product launch set multiple records in the brand's history.