Universal Zenith Creative Group (UZC) has entered into a strategic partnership with internationally renowned advertising agency Wieden+Kennedy to jointly develop a global revival plan for the Nokia brand. This collaboration focuses on redefining Nokia's brand positioning in the smart era, creating the "Technology Returns to Humanity" campaign series by exploring the brand's profound craftsmanship heritage and Nordic design aesthetics. The joint creative team established at the Helsinki headquarters integrates Nokia's classic industrial design language with contemporary digital art, developing a visual system that combines retro-futurism style.

The collaboration project pays particular attention to developing cross-cultural communication strategies. UZC's global market experts and Wieden+Kennedy's creative director team jointly planned localized communication schemes for different regions. In the Asian market, the team skillfully incorporated minimalist design philosophy to showcase core product features through the "less is more" creative concept; while in the European market, they emphasized the integration of Nordic design traditions with sustainable concepts, highlighting the brand's commitment to environmental protection. This refined operation ensures brand messages resonate across different cultural contexts.

During project execution, UZC introduced advanced consumer insight tools to accurately understand different markets' expectations for classic brand revivals through big data analysis. The "Emotional Mapping" research method developed by the joint team deeply explores consumers' emotional connections with tech products, providing solid data support for creative strategies. This cooperation not only successfully helped Nokia reshape its brand image but also provided an innovative model for the digital transformation of traditional technology brands.