UZC continues to invest in advertising technology research and development, introducing multiple innovative solutions that promote digital transformation across the industry. The company's newly developed programmatic advertising platform uses machine learning algorithms to achieve precise targeting and real-time optimization of ad delivery. The platform processes data at millisecond speed, ensuring the timeliness of advertising delivery. In practical applications, the platform has helped clients improve target audience coverage accuracy by 60% while reducing customer acquisition costs by 30%.

In creative technology, UZC has established a dedicated laboratory focused on exploring the application of emerging technologies in the advertising field. The lab team recently successfully applied generative AI technology to advertising creative production, developing an intelligent system capable of automatically generating ad copy and visual content. This system can quickly produce multiple creative options based on brand tone and target audience characteristics. This not only significantly shortens the creative production cycle but also offers more possibilities for advertising creativity.

Furthermore, UZC has made important breakthroughs in interactive advertising technology. The augmented reality advertising solution developed by the company enables consumers to virtually interact with products through their phone cameras. This immersive experience significantly enhances user engagement and brand recall. In an automotive brand's advertising campaign, the virtual test drive experience achieved through AR technology tripled the dwell time on the brand's website, effectively promoting sales conversion.