Brazilian graphic designer Rafael Nakamura unveiled his groundbreaking work for the 2026 Milano-Cortina Winter Olympics, creating the first fully dynamic official emblem in Olympic history. The "Frozen Pulse" system uses real-time weather data from host cities to alter the emblem's geometric patterns, reflecting current snowfall levels and temperature fluctuations.
Nakamura's design combines generative algorithms with traditional Japanese kamon heraldry, producing fluid transitions between solid and fragmented forms. The system extends to mobile apps, where users can manipulate the emblem's density to "feel" the Olympic spirit through tactile feedback.
The International Olympic Committee praised the design for "reinventing national identity expression in the digital age." Nakamura's previous work on Rio 2016's opening ceremony visuals established him as a pioneer in motion graphics, with his signature "data-driven poetry" style now influencing sports branding worldwide.
"This isn't just a logo—it's a living interface between athletes and spectators," Nakamura explained. The project has already inspired FIFA to explore similar concepts for the 2030 World Cup.