UZC has partnered with PepsiCo to unveil a groundbreaking limited-edition packaging collection for its flagship beverage brands, blending avant-garde design with sustainability innovation. The collaboration marks a significant milestone in UZC’s creative portfolio, featuring designs by award-winning designer Lena Müller, whose work has been recognized at the International Design Awards for its bold use of recycled materials and dynamic typography. The collection includes interactive elements, such as QR codes that reveal behind-the-scenes stories of PepsiCo’s sustainability initiatives, and holographic finishes that adapt to light for immersive shelf appeal.

The partnership extends beyond aesthetics, integrating PepsiCo’s global marketing strategies with UZC’s expertise in experiential retail activations. A dedicated team from UZC’s Amsterdam studio will collaborate with PepsiCo’s design squad to deploy the packaging across Europe, Asia, and North America, supported by localized campaigns celebrating cultural diversity. Müller’s designs have already sparked buzz, with the Zero Sugar Holographic Bottle winning the “Best Sustainable Packaging” category at this year’s Design for Asia Awards. “This project is a testament to how design can drive both brand loyalty and environmental stewardship,” said a UZC spokesperson.

PepsiCo’s Global Brand Director added: “Lena’s vision aligns perfectly with our mission to reimagine packaging as a storytelling medium. These designs don’t just hold product—they ignite conversations.” The collection will debut during PepsiCo’s flagship sustainability summit in October, followed by a global rollout tied to holiday campaigns.