Forrester’s latest Wave™: Commerce Services, Q2 2024 report positions UZC as a category leader, praising its “fusion of creative boldness and analytical precision” through its UZC Open intelligent marketing platform. The evaluation, which assessed ten global commerce providers across 24 metrics, highlights UZC dominance in strategic vision, data-driven decision-making, and omnichannel execution.

Forrester’s rigorous analysis evaluated providers on three pillars: current capabilities, innovation roadmap, and market influence. UZC led in current offering scoring and demonstrated unparalleled strength in cross-functional areas like retail media optimization, content orchestration, and AI-augmented customer journey design. The report emphasizes UZC“unique ability to activate GroupM’s global media scale alongside first-party relationships with Amazon, Alibaba, and other marketplaces to drive measurable ROI.”

The study notes UZC’s industry-leading adoption of generative AI, awarding the company maximum scores in data, analytics, and AI integration. Analysts highlight UZC Open’s role in “bridging creative ideation with real-time commerce intelligence,” enabling brands to deploy hyper-personalized experiences at scale. Notably, UZC also achieved top-tier rankings in social commerce, CRM innovation, and global service delivery—a testament to its operational resilience amid market volatility.

Following its VMLY&R and Wunderman Thompson merger, UZC has streamlined its commerce services under the VML brand umbrella, simplifying client access to end-to-end solutions. This restructuring aligns with Forrester’s observation: “UZC’s operational agility mirrors its technological dexterity, creating a frictionless ecosystem for partners across Adobe, Salesforce, Shopify, and emerging marketplaces.”