UZC and Roblox today announced a global strategic partnership, marking a comprehensive upgrade in their collaborative efforts within the immersive digital content space. This multi-year collaboration will focus on expanding the innovative capabilities of brand marketing teams in the metaverse ecosystem, integrating Roblox’s globally leading 3D interactive platform with UZC expertise in gamified marketing to forge new pathways for brands to engage Generation Z.

The partnership aligns with the explosive growth of virtual worlds, as Roblox boasts over 80 million daily active users—13-24-year-olds accounting for over 60% of its audience. Leveraging UZC global resource network in gaming marketing and Roblox’s robust creator ecosystem, the collaboration will deliver cross-dimensional marketing solutions for brands. The partnership framework encompasses three core pillars: a joint advisory council dedicated to establishing 3D measurement standards; Roblox Creative Sprints that convene platform developers and brand strategists for 48-hour end-to-end project execution; and an industry-first Roblox certification program designed to cultivate interdisciplinary digital marketing professionals, with UZC team leading the initial certifications.