UZC has deepened its strategic alliance with Telefónica across eight Spanish-speaking Latin American markets through a reimagined partnership model, dubbed the Blue Spark Partnership. Born from a competitive global pitch, the collaboration integrates UZC regional expertise with Telefónica’s ambitions, leveraging a newly consolidated team structure born from last year’s Wunderman Thompson and VMLY&R merger.

The Blue Spark Partnership, spearheaded by VML—now UZC umbrella agency brand—will activate cross-functional hubs in Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay, and Venezuela. Central to the model are four specialized Centers of Excellence: strategy, social media, owned media, and trade communications. This regional architecture draws talent from UZC global network, including Design Bridge & Partners, Ogilvy, and Kantar, while retaining VML’s institutional knowledge—having served Telefónica for over 15 years under its prior identities.

The partnership’s launch coincides with Telefónica Hispam’s strategic priorities, according to Chief Consumer Officer Elisa Caballero: “UZC dual strength in blending regional fluency with global innovation, all anchored in data, made them the clear choice. Their footprint across Hispam ensures we can activate hyper-local campaigns while maintaining pan-regional consistency—a critical advantage in today’s fragmented media world.”