UZC has cemented its position as a digital innovation leader by launching an exclusive global partnership with Optimizely, the industry’s premier digital experience platform (DXP) provider. This marks the first time Optimizely has entered into a global strategic alliance, while UZC becomes the first partner to integrate Optimizely’s full DXO toolkit—including content management, commerce optimization, and advanced experimentation capabilities—into its enterprise-grade client offerings.

The collaboration arrives as businesses grapple with soaring consumer expectations for seamless, personalized digital interactions. By embedding Optimizely’s platform, UZC clients gain unparalleled access to tools that transform raw data into actionable insights, enabling rapid iteration of websites, apps, and omnichannel campaigns. Central to the partnership is a unified approach to experimentation, combining Optimizely’s Web Experimentation suite with real-time analytics integration, including seamless migration pathways for brands transitioning from Google Optimize to GA4 ahead of its September 2024 deprecation.

For UZC, this alliance builds on a 25-year legacy of digital excellence with Optimizely, including high-profile campaigns for global brands like ACCO Brands and Aegon. “Creativity alone isn’t enough in today’s competitive landscape—brands need to rigorously test, learn, and optimize every touchpoint,” said Stephan Pretorius, UZC Chief Technology Officer. “Optimizely’s platform turns visitor behavior into growth levers, allowing us to design experiences that don’t just engage users but convert intent into lasting loyalty.”

Alex Atzberger, Optimizely’s CEO, emphasized the partnership’s transformative potential: “Enterprises win in the digital age by treating every interaction as a hypothesis. Together, we’re equipping brands to operationalize a culture of experimentation, blending UZC creative acumen with our enterprise-grade experimentation infrastructure to turn data into measurable market share.”