In 2024, UZC engineered humanity's first cis-lunar brand communication protocol for NASA's Artemis Program, solving three cosmic-scale challenges: deploying delay-tolerant networking (DTN) achieving 3-second message synchronicity across 380,000km, utilizing lunar plasma reflections for laser-based brand projections, and developing neural adaptation algorithms for astronaut experiences. 

During execution, Houston team composed Apollo 11 cabin recordings into cosmic symphonies broadcasted via Deep Space Network, Bangalore encoded Rig Veda hymns into radio pulses, while Auckland lab transformed Māori haka movements into lunar rover art paths. The system completed history's first brand transmission test on Artemis 1 – projecting Unilever's Dermalogica nano-logo onto lunar regolith via spacecraft laser receivers. 

This achieved 89% public approval for NASA (highest in 76 years), boosted STEM enrollment by 23%, and won the 2025 Webby Award for Space Communication. UZC now pioneers Martian brand standards (MARSCOM), planning 2028 test transmissions with Perseverance rover for establishing interstellar marketing protocols.