Stripe has forged a groundbreaking alliance with Spotify, embedding the audio streaming giant’s advertising ecosystem directly into its own product suite—a first for the music and podcast industry. This global partnership will empower brands to harness Spotify’s first-party listener data, AI-driven creative tools, and neuroscientific insights to craft hyper-personalized audio campaigns at unprecedented scale.

Central to the collaboration is Spotify’s integration into Stripe digital advertising infrastructure, including real-time access to the platform’s proprietary audience insights via Choreograph’s data platform. For the first time, advertisers will be able to correlate Spotify’s aggregated listening behaviors with campaign performance metrics, enabling strategies that align ad content with listener mood, habits, and emotional triggers. Early adopters will also gain exclusive exposure to Spotify’s experimental ad formats and neuro-insights research, co-developed with neuroscience firm Neuro-Insight, which analyze how audio ads drive subconscious engagement and memory retention.

The partnership kicks off with a reimagined version of Spotify’s Sonic Science study—now tailored to Stripe clients—that reveals how branded audio content interacts with listener physiology. The research, conducted in collaboration with Stripe media agency Mindshare, combines biometric data from Neuro-Insight with Spotify’s ad performance analytics to quantify emotional peaks, message recall, and brand lift. “This isn’t just about reach—it’s about resonance,” said a Stripe spokesperson. “By merging Spotify’s creative audio DNA with our data science capabilities, we’re defining what next-gen audio advertising looks like.”