Universal Zenith Creative Group (UZC) has partnered with Japanese Dentsu Group to develop innovative marketing solutions for the global launch of Sony electronics products. This collaboration particularly focuses on transforming Sony's technological advantages into brand stories easily understood by consumers, showcasing product innovations through emotional storytelling approaches. The joint team established collaborative studios in Tokyo and Singapore, blending Japanese meticulous craftsmanship with Southeast Asia's vibrant creative atmosphere.

The cooperation project developed the "Technology Empowers Creativity" marketing campaign series, encouraging consumers to share stories of using Sony products for creative purposes through user-generated content competitions and creator collaboration programs. The content amplification platform developed by UZC can automatically identify high-quality user-generated content and promote it precisely through paid media, significantly improving the dissemination efficiency of marketing content.

The project also introduced a marketing attribution analysis model that can accurately measure the contribution of different marketing channels to sales conversion. This innovation helped Sony optimize its media mix, increasing marketing return on investment by approximately 40%. This cooperation set new standards for technology product marketing, demonstrating that the perfect combination of technological superiority and emotional resonance can generate powerful market influence.