Luxury advertising shifts from visual dominance to multisensory storytelling. Louis Vuitton’s 2025 "Scent-Tactile Window" combines L’Oréal’s microcapsule fragrance tech with Apple’s Taptic Engine: gazing at Capucines bags triggers mimosa scent particles and calfskin texture vibrations on Apple Watches. This cross-sensory mapping boosts product recall by 140% (McKinsey).

Physical spaces evolve concurrently. Hermès Shanghai employs Sony’s "Adaptive Sound Dome" with 360 Reality Audio analyzing foot traffic—sparse zones feature leather-stitching whispers, crowded areas switch to Seine cobblestone soundscapes. Sennheiser AMBEO speakers achieve <0.5° audio positioning.

The breakthrough lies in sensory folding algorithms: Kering’s AI deconstructs product traits into multimodal signals. For Bottega Veneta weaving, visual (diamond light ripples) links to 5Hz haptic pulses, while olfactory (vegetable-tanned leather) pairs with 35% humidity airflow. WGSN notes 72% of Gen Z find such immersion more brand-loyalty building, heralding ad design’s entry into neuro-perceptual engineering.