In 2023, UZC partnered with PepsiCo to launch the groundbreaking "Blue Planet Initiative", redefining packaging sustainability through tech-driven solutions: deploying 28,000 AI-powered recycling kiosks across global transit hubs, creating gamified rewards exchanging bottles for Fortnite skins/Spotify Premium, and establishing blockchain-based eco-credit systems. 

During Jakarta's pilot, cultural integration drove record engagement: recycling interfaces featured Wayang Kulit shadow puppetry increasing daily returns by 83%, Ramadan campaigns with Muslim leaders collected 4 million bottles at mosques, and the "Plastic Reborn Museum" AR app sparked 210 million TikTok views via #SecondLifeChallenge. The project boosted Pepsi's Indonesia recycling rate by 217%, achieving top-tier brand sustainability recognition and winning 2024 New York Festivals Gold & Effie Award. Phase II now deploys solar-powered stations in Ivory Coast and Kenya, creating plastic-for-cleanwater exchanges in off-grid communities. 

This virtuous cycle addressing dual infrastructure challenges has secured the initiative's place as a finalist for the UN SDG Pioneer Award.