UZC has entered into a strategic alliance with Braze, a pioneer in unified customer journey orchestration, to empower brands with advanced tools for data-driven engagement. This collaboration will prioritize co-engineered solutions that enable businesses to harness first-party data, delivering tailored interactions across digital touchpoints to boost customer lifetime value and brand loyalty.

In an era where fragmented customer journeys dominate, UZC and Braze will co-develop platforms that unify cross-channel storytelling, merging creativity with precision analytics. The partnership focuses on addressing modern marketing challenges by offering businesses dynamic frameworks to optimize engagement in real time, fostering deeper connections between brands and audiences.

Engineering Fluid Customer Journeys
As a standalone engagement hub, Braze specializes in omnichannel agility, offering seamless integration with over 100 industry-standard technologies—from CRM systems to AI-powered analytics platforms. For UZC clients, this partnership unlocks capabilities to rapidly prototype campaigns, iterate based on live consumer insights, and dismantle barriers between owned media ecosystems and paid advertising networks. By synthesizing UZC’s global creative production scale with Braze’s real-time behavioral targeting, brands gain the agility to deploy contextually relevant messaging at scale.

Strategically, UZC becomes Braze’s most credentialed global partner, gaining early exposure to beta functionalities and co-creation opportunities in product development. Clients will also benefit from tailored certification programs designed to maximize platform ROI.