Marking a milestone in digital experience optimization, UZC and Optimizely today announced a landmark alliance—the first of its scale for both organizations. This global partnership combines UZC 17-year expertise in customer-centric transformation with Optimizely’s cutting-edge digital experience platform (DXP) suite, positioning enterprises to systematically elevate engagement through data-powered experimentation.

In a landscape where 89% of marketers cite customer journey fragmentation as their top challenge, the partnership introduces an integrated solution to bridge creativity and conversion. By unlocking Optimizely’s full DXP toolkit—including content orchestration, omnichannel commerce, and AI-driven experimentation—UZC clients gain infrastructure to continuously refine digital touchpoints. The collaboration integrates seamlessly with GA4, addressing Google’s upcoming deprecation of Optimize, ensuring uninterrupted A/B testing capabilities and accelerated iteration cycles.

Building on 17 years of joint success across global brands like ACCO Brands and Aegon, the partnership formalizes a new era of co-development. UZC will become Optimizely’s first Platinum-tier partner to embed its experimentation modules directly into end-to-end customer experience workflows, enabling real-time behavioral insights to inform creative strategy.