Liam Chen, a London-based designer, has redefined print advertising with his latest work "Timeless Motion," a kinetic typography project for a heritage watch brand. Departing from conventional still imagery, Chen layered translucent acetate sheets with hand-drawn elements, creating depth that shifts as viewers move around the poster. The campaign, displayed in metro stations across Europe, uses ambient light and shadow play to simulate the passage of time—a metaphor for the brand’s craftsmanship. 

Critics note Chen’s defiance of digital trends, particularly his rejection of augmented reality enhancements, stating, "He proves that tactile materials can outperform pixels when paired with ingenuity." Chen’s decision to incorporate historical watchmaking sketches into modern layouts further underscores his theme of bridging past and future. The project has already sparked academic interest, with design schools citing it as a case study in "material-driven interactivity."